The company’s entrepreneurial journey began with the sale of products like DVD box sets (BOX SET), all under the banner of JKN Landmark Co., Ltd. (“JKN LANDMARK”). Entirely owned by K. Anne Jakkaphong Jakrajutatip and family, JKN LANDMARK initially offered services and sold content licenses alongside various other products. However, in 2014, they made a strategic pivot to the real estate sector, focusing on office rentals. Recognizing the booming potential in the content licensing market, especially amidst the pivotal shift in Thailand’s television industry, where the government opened the doors for companies to bid for digital TV licenses, the family decided to transfer JKN LANDMARK’s content licenses to JKN Global Group Public Company Limited in March 2014, to seamlessly continue and expand the business.
To ensure continuous growth, the company has embarked on an in-depth exploration of the popularity of content licenses both at home and abroad. This extensive research guides their selection and decision-making process, allowing them to import high-quality and diverse content that caters to viewers in Thailand and beyond. The content licenses they offer are categorized into 8 exciting groups and can be broadcasted through a variety of channels, including television (both digital and other systems), video on demand (like online platforms), and home entertainment formats (such as DVD and BLU-RAY). The company secures these content licenses directly from original content owners in countries like South Korea, India, China, the Philippines, and the United States, as well as from domestic companies holding rights from international content creators.
With over a decade of expertise in the content licensing arena, the company has a keen understanding of consumer behavior and recognizes the allure of content licenses in driving consumer engagement towards commerce. Capitalizing on its triumphs and strengths, the company has ventured into the COMMERCE business, identifying significant market opportunities and substantial growth potential. This new business branch is divided into three vibrant categories: WELL BEING (health), BEVERAGE (drinks), and COSMETIC (beauty).
To ensure sustainable growth, the company cleverly combines its prowess in CEO BRANDING and SUPERSTAR MARKETING—strategies that have already demonstrated their effectiveness in content creation—with expanding its fan base to bolster the COMMERCE business. Additionally, the digital TV channel JKN18 plays a pivotal role, acting as a powerful tool in the company’s journey to become a full-fledged CONTENT COMMERCE COMPANY.
Strategic Vision, Expansion, and Sustainable Growth in Content Commerce
Diverse Business Ventures and Vision
JKN Global Group Public Company Limited excels in providing services and selling content licenses that enhance television ratings in Thailand and internationally. They aim to evolve into a full-fledged CONTENT COMMERCE COMPANY by combining their expertise in content licensing with ventures in WELL BEING, BEVERAGE, and COSMETIC categories.
Strategic Shift and Expansion
Initially starting with the sale of products like DVD box sets under JKN Landmark Co., Ltd., the company pivoted to the real estate sector in 2014. They then transferred content licenses to JKN Global Group to capitalize on the growing content licensing market, especially with the advent of digital TV licenses in Thailand.
Sustainable Growth and Marketing Strategies
The company leverages extensive research on content popularity and consumer behavior to import high-quality content. They use CEO BRANDING and SUPERSTAR MARKETING strategies, along with the digital TV channel JKN18, to support their commerce business and drive continuous growth.