JKN GLOBAL GROUP
PUBLIC COMPANY LIMITED

JKN Global Group Public Company Limited and its subsidiaries form a dynamic collective of companies excelling in providing services and selling content licenses that enhance ratings for television stations in Thailand and internationally. The name JKN stands for JAKKAPHONG NETWORK, reflecting the visionary leadership of K. Anne Jakkaphong Jakrajutatip, the Chief Executive Officer and Managing Director. In addition to this, the company ventures into selling a diverse range of products and services and excels in advertising and public relations via their digital TV channel, JKN18. With an eye on the future, JKN aims to evolve into a full-fledged CONTENT COMMERCE COMPANY.

OUR JOURNEY

The entrepreneurial journey of JKN began with the sale of products like DVD box sets under the banner of JKN Landmark Co., Ltd. (“JKN LANDMARK”). Entirely owned by K. Anne Jakkaphong Jakrajutatip and family, JKN LANDMARK initially offered services and sold content licenses alongside various other products. However, in 2014, they made a strategic pivot to the real estate sector, focusing on office rentals. Recognizing the booming potential in the content licensing market, especially amidst the pivotal shift in Thailand’s television industry, where the government opened the doors for companies to bid for digital TV licenses, the family decided to transfer JKN LANDMARK’s content licenses to JKN Global Group Public Company Limited in March 2014, to seamlessly continue and expand the business.

Strategic Vision

In addition to its core content licensing business, JKN has strategically expanded its portfolio by acquiring the iconic Miss Universe Organization. This acquisition not only amplifies JKN’s global footprint but also aligns with its vision of blending entertainment and empowerment. The Miss Universe platform enables JKN to reach diverse audiences, leveraging the global appeal of the brand while creating new opportunities for content creation, brand partnerships, and commerce. Through this, JKN is integrating content with e-commerce by offering exclusive products, including fashion, beauty, and lifestyle items inspired by Miss Universe contestants and events. This content-commerce synergy enhances customer engagement, creating a seamless experience that bridges entertainment with digital and physical products. JKN’s strategic expansion into these areas showcases its commitment to pioneering innovative approaches in both media and commerce.

OUR SERVICES AND ASSETS

Commerce Expansion

Building on its extensive experience in content licensing, JKN has expertly transitioned into the commerce sector, leveraging its deep understanding of consumer behavior to drive engagement and growth. The company has identified substantial market opportunities in the personal care and wellness space, which has led to the launch of three key product categories: WELL-BEING (health and nutrition), BEVERAGES (nutritional and lifestyle drinks), and COSMETICS (beauty and skincare). This strategic expansion not only complements JKN’s existing content portfolio but also taps into growing consumer demand for products that promote health, beauty, and overall wellness.

Marketing and Growth

JKN’s growth strategy is anchored in the successful fusion of CEO branding and superstar marketing, two powerful tools that have proven effective in driving consumer engagement through content. By leveraging these strategies, JKN expands its fan base and strengthens its commerce operations, creating a seamless link between entertainment and consumer products. The company’s digital TV channel, JKN18, serves as a critical platform in this effort, enabling JKN to promote its products while enhancing brand visibility. This integrated approach positions JKN as a full-fledged content commerce company, delivering value to consumers through a combination of compelling content and innovative products.

Miss Universe Organization

JKN Global Group is honored to own the prestigious Miss Universe Organization, a global platform that celebrates beauty, diversity, and women’s empowerment. This iconic event resonates deeply with our core values and vision, reinforcing our commitment to promoting inclusivity and inspiring women worldwide.